Blue Jeans
Go Green.
a sustainability initiative of COtton inc.
Blue Jeans Go Green is a sustainability program of Cotton Inc. The program recycles used denim with partners like Madewell and Anthropologie and transforms it into denim insulation. It’s a brand built on the fabric our lives, designed to educate and inspire.
campaign development
art direction
social design + strategy
print design
team
Creative Director: Lauren Harring
Art Director: Josie Shaffer
Art Director: Evane Williams
Designer: Hallie James
Copywriter: Becca Muncy
Art Director: Alyssa Morrison
agency
Mode / Charlotte, NC
Blue Jeans
Go Green.
a sustainability initiative of COtton inc.
Blue Jeans Go Green is a sustainability program of Cotton Inc. The program recycles used denim with partners like Madewell and Anthropologie and transforms it into denim insulation. It’s a brand built on the fabric our lives, designed to educate and inspire.
campaign development
art direction
social design + strategy
print design
team
Creative Director: Lauren Harring
Art Director: Josie Shaffer
Art Director: Evane Williams
Designer: Hallie James
Copywriter: Becca Muncy
Art Director: Alyssa Morrison
agency
Mode / Charlotte, NC
Blue Jeans
Go Green.
a sustainability initiative of COtton inc.
Blue Jeans Go Green is a sustainability program of Cotton Inc. The program recycles used denim with partners like Madewell and Anthropologie and transforms it into denim insulation. It’s a brand built on the fabric our lives, designed to educate and inspire.
digital design
art direction
social strategy
campaign development
team
Creative Director: Lauren Harring
Art Director: Josie Shaffer
Art Director: Evane Williams
Designer: Hallie James
Copywriter: Becca Muncy
Art Director: Alyssa Morrison
agency
Mode / Charlotte, NC