OPPORTUNITY
Designers were tasked with creating a unique packaging solution for an existing food product.
SOLUTION
I created Honeyfield, an organic single serve cereal brand for kids. Honeyfield is more than just a cereal, it’s a breakfast experience. The cereal packaging includes both the cereal and a milk alternative (almond milk, oat milk, etc.) for maximum enjoyment and ease of use.
But Honeyfield isn’t just about great cereal or a fun breakfast experience. The Honeyfield brand aims to leave kids feeling happy and healthy while challenging them to be difference makers. This goal is aided by the Honeybuddies, a group of four adorable monsters who have character traits that can be emulated by kids.
Honeyfield exists to revolutionize the breakfast experience and convince kids all over the world that good character is fun and worth working towards. All at the same time.
